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ALGIERS – At Djazagro 2025, Ingredion unveiled innovative, cost-effective formulations aimed at helping bakery manufacturers navigate Algeria’s new sugar tax, which is part of the country’s broader push for healthier food options. These solutions are designed to maintain flavor while meeting new regulatory requirements, offering producers a path to success in a competitive market.
Algeria’s recent implementation of a sugar tax has created a significant shift in the food and beverage landscape, particularly affecting the bakery sector. As consumer health concerns rise, the demand for healthier food products, including those with reduced sugar content, is growing. Djazagro 2025, one of North Africa’s largest trade shows for the food sector, has served as the perfect platform for Ingredion to present its solutions to help local producers comply with the sugar tax while staying competitive in a challenging market.
Quentin Labbe, Ingredion’s sales and technical services manager for the Middle East and West Africa, explained the urgency of innovation in the face of this new regulatory environment. “We’re facing unique challenges in balancing traditional taste preferences with growing health concerns,” Labbe noted. “With the sugar tax in place and increasing local production, manufacturers are being forced to innovate to stay ahead of the competition.”
On Manufacturers and the Market
The Algerian government’s sugar tax has pressured food manufacturers to reduce sugar content in their products, particularly in baked goods and beverages, which traditionally contain high amounts of sugar. Ingredion’s showcased formulations at Djazagro aim to solve this issue without sacrificing flavor. The company’s sugar-reduction innovations help manufacturers balance health concerns with consumer expectations, which are especially heightened during Ramadan, when sugar consumption spikes.
For bakery manufacturers, Ingredion’s solutions for improving freshness and reducing cocoa content are designed to reduce production costs while maintaining product quality. This is crucial as the market for baked sweet snacks in Algeria, including biscuits and bars, saw an 11% growth by the end of 2023, according to Labbe. The rise of health-conscious consumers and economic pressures are driving the demand for healthier, cost-effective options in the food sector.
“The introduction of the sugar tax is pushing manufacturers to rethink their product offerings. prototypes—ranging from reduced-sugar soft drinks to protein-enriched brownies—demonstrate how manufacturers can address health trends while keeping prices manageable for consumers.
The solutions presented by Ingredion at Djazagro highlight a critical opportunity for manufacturers to innovate and meet regulatory requirements without losing consumer loyalty. Ingredion’s bakery formulations, such as freshness-enhanced madeleines with reduced cocoa content, provide a tangible example of how health trends can be embraced without sacrificing taste.
Market Outlook
As Djazagro 2025 wraps up, the next step for Ingredion and its customers will be to implement these new formulations and monitor the impact of the sugar tax on consumer behavior. The new regulatory environment will likely prompt further innovation across the food and beverage sectors, especially in the wake of the sugar tax’s introduction.
Going forward, manufacturers will need to strike a balance between compliance and consumer satisfaction, particularly with Ramadan approaching, a peak period for sugary consumption. Ingredion’s continued support for local manufacturers, along with its expertise in texture, sweetness, and cost optimization, will be crucial in helping them navigate these changes.
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